POS Campaign: “Balance is the Key!”

New counter displays for workshops explain why balancing is so important.

Right on time for when drivers swap their summer tyres for winter ones, this autumn HOFMANN POWER WEIGHT will launch a new counter display for showrooms. Designed to back up this particular argument and support sales in the workshop, the display provides a simple illustration of why it is vital to balance car tyres.

The display, which consists of a model car and a screen, starts the demonstration at the touch of a button. As soon as the car’s wheels start to turn, the vibrations caused by them being out of balance can be clearly seen on the vehicle. At the same time, the screen shows the new short film “Why Balancing?” and provides any interested customers in the workshop with a detailed explanation of the effects of tyres that are out of balance.

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