Wegmann Automotive

The marketing activities of HOFMANN POWER WEIGHT, Franken-Industrie, Perfect Equipment and other subsidiaries have been bundled worldwide under the new umbrella brand Wegmann Automotive since 2008. This move has centralised the steering and management of all the branches and foreign subsidiaries. The newly established umbrella brand will be presented to the general public for the first time at the Reifen Messe tyre trade fair in Essen (from May 20-23, 2008). The clear separation of the brands with regard to the customers will be maintained. Each brand stands for a specific product quality and a defined product segment. The differentiation features will be communicated more strongly in future. The focus will be on strengthening the individual brands. In order to achieve this aim, there will be a Europe-wide expansion of the sales branches. The various brands are based on a number of ultra-modern production locations. Two major locations in Germany manufacture the products for the European market. They produce original parts for almost all automotive manufacturers all over Europe. After all, Wegmann Automotive is the leading supplier in the OEM (Original Equipment Manufacturer) and AM (Aftermarket) business. Almost two-thirds of the new vehicles produced in Europe drive with Hofmann or Franken weights. The company enjoys a similar market position in the AM segment.